Gotta love some good press! Today, we learned that our passion project got featured on global powerhouse Hypebeast thanks to an amazing photo series done by Toronto streetstyle photographer @TheBrightestHour.
In 2014, Gotstyle launched the #LupulStyle initiative with Maple Leafs superstar Joffrey Lupul to raise money and awareness for the True Patriot Love foundation. A Canadian not-for-profit organization designed to help military families in need. Even though that phase of our initiative through #LupulStyle project came to a close and raised over 25k our commitment to TPL and our veterans never did. To keep the momentum alive we teamed up with our good friends George and Henry of Sully Wong to create an exclusive commemorative digi-camo sneaker that celebrated our Canadian Armed Forces and continued our commitment to them.
By purchasing a pair digi-camo sneakers in-store or from our online store Gotstyle will donate a portion of the sales to the True Patriot Love foundation.
On Remembrance Day, November 11, 2014, the team at Gotstyle, alongside Toronto Maple Leaf left winger Joffrey Lupul was honoured to host a special event in support of the True Patriot Love Foundation where we presented TPL with the largest significant grassroots, social media campaign donation of $25,000.
For those of you unfamiliar, last seasons Melissa Austria, founder of Gotstyle and Joffrey Lupul banded together to create a unique program called #LupulStyle that seamlessly combined the world of fashion and philanthropy. With the power of social media, LupulStyle.com was born to provided readers great style advice while driving awareness towards various causes that are close to both parties. In our inaugural years our charity of choice was True Patriot Love a national charity that honours the sacrifices of members of the Canadian Armed Forces, Veterans and their families in both times of peace and conflict. True Patriot Love accomplishes its mission by funding unique programs and innovative research in the areas of mental health, physical rehabilitation, family support and veteran transition. True Patriot Love also seeks to change the conversation about the challenges facing today’s military community by hosting ambitious expeditions and hosting international symposia.
“I wanted to contribute to True Patriot Love because they make sure our soldiers know that when they return there is support for them and that they feel honoured for the commitment they made to our country”, says Melissa Austria.
Even though, this phase of our initiative through #LupulStyle may have come to a close our commitment to TPL and our veterans hasn’t. In honour of our troops we are proud to announce two limited edition programs: the #heroeswearcamo tees and the exclusive Gotstyle x Sully Wong digital came sneaker. With the purchase of each of those items Gotstyle will be donating proceeds to the True Patriot Love Foundation.
Gotstyle x Sully Wong Digital Camo Hi-Top Sneaker: $250
Yesterday we had the pleasure of having The Toronto Star columnist Rosie DiManno drop in at our Distillery District location to have a quick Q&A with the one and only Joffrey Lupul. The article which is featured in today’s paper and online speaks to Lupuls strong charitable ties to helping Canadian military families in need through Lupe’s Troop and also our exclusive collaborative initiative through LupulStyle which benefits True Patriot Love Foundation.
Click here to read the full article…
Big thanks to Dan Michel for this great piece for Men’s Health magazine. “Hockey players aren’t exactly known for their great style. In fact, images of missing teeth and endless iterations of the mullet come to mind. But guys in sports are becoming more fashion-conscious, even though some fare worse than others. (Hi, Craig Sager.) But Toronto Maple Leaf wing Joffrey Lupul (photographed above by Joel Esposito) aims to change that with lupulstyle.com, a partnership in which gotstyle.com outfits Lupul in his pregame suits and readers get to rate his looks.”
Click here to read the full article.
Last week we did a great editorial with Joffrey Lupul, where we invited the media to come hangout with us and get a get to know the the NHL superstar a little better. Here is your exclusive behind the scenes access to all the action from our photoshoot/press day hosted at Lupul’s private residence here in Toronto.
All this is part of our is part of our #Lupulstyle initiative where before every Toronto Maple Leafs home Game Day, Gotstyle will suit up hockey star Joffrey Lupul in our stylish suits, shirts and ties. When you visit www.lupulstyle.com you get to Rate each look from 1 to 4 pucks; for every vote submitted Gotstyle and Lupe’s Troops will make a donation to the True Patriot Love Foundation in support military families across Canada.
The Menswear Store, Distillery, Online
Big thanks to sports reporter Mark Zwolinski for the great article he wrote for the Toronto Star covering our charitable collaboration with Maple Leafs superstar Joffrey Lupul and True Patriot Love Foundation. The Lupulstyle project allows fans to weigh on in Lupul’s game day dress through a voting system on the website. For every fan vote, Lupul, through his charity Lupe’s Troops and GotStyle, will make a donation to the True Patriot Love Foundation in support of military families across Canada.
Click here to read the full article.