On Remembrance Day, November 11, 2014, the team at Gotstyle, alongside Toronto Maple Leaf left winger Joffrey Lupul was honoured to host a special event in support of the True Patriot Love Foundation where we presented TPL with the largest significant grassroots, social media campaign donation of $25,000.
For those of you unfamiliar, last seasons Melissa Austria, founder of Gotstyle and Joffrey Lupul banded together to create a unique program called #LupulStyle that seamlessly combined the world of fashion and philanthropy. With the power of social media, LupulStyle.com was born to provided readers great style advice while driving awareness towards various causes that are close to both parties. In our inaugural years our charity of choice was True Patriot Love a national charity that honours the sacrifices of members of the Canadian Armed Forces, Veterans and their families in both times of peace and conflict. True Patriot Love accomplishes its mission by funding unique programs and innovative research in the areas of mental health, physical rehabilitation, family support and veteran transition. True Patriot Love also seeks to change the conversation about the challenges facing today’s military community by hosting ambitious expeditions and hosting international symposia.
“I wanted to contribute to True Patriot Love because they make sure our soldiers know that when they return there is support for them and that they feel honoured for the commitment they made to our country”, says Melissa Austria.
Even though, this phase of our initiative through #LupulStyle may have come to a close our commitment to TPL and our veterans hasn’t. In honour of our troops we are proud to announce two limited edition programs: the #heroeswearcamo tees and the exclusive Gotstyle x Sully Wong digital came sneaker. With the purchase of each of those items Gotstyle will be donating proceeds to the True Patriot Love Foundation.
Gotstyle x Sully Wong Digital Camo Hi-Top Sneaker: $250
Funny man Mark Critch suits up with our Style Ambassador aka Toronto Maple Leafs star Joffrey Lupul for a hilarious episode of This Hour Has 22 MInutes. The episode below which was shot at our Distillery District location has Critch and Lupul talking everything from his great style to his amazing charitable work with Lupe’s troops and our own Lupulstyle initiative to . Press play to watch the hilarity unfold, and make sure to watch it to the end for Critch’s $500 wager.
Irreverent Australian menswear brand Zanerobe, is joining forces with style heavyweight, Joffrey Lupul of the Toronto Maple Leafs and Gotstyle to host one of our notorious Fashion Week bashes. Turn up at EFS Lounge tonight for copious cocktails, grunge-inspired looks and swag- courtesy of our favourite bad boy Aussies. Vive la sartorial revolution.
“…It should come as no surprise that some athletes enjoy setting themselves apart from the rest of the pack with a bit of stylish creativity. And it turns out, they’ve been doing so for a while now, pioneering a sartorial movement in the world of sport that embodies their personalities both on and off the playing field. From Ali’s effortless style to Beckham’s dapper sensibilities, we’ve rounded up a few of the most stylish athletes of all time.” Julia Parfenyuk Sharp Magazine
We’re proud to say that among the heavy hitters featured in this list is our very own Brand Ambassador Joffrey Lupul. For those that are unaware, we teamed up with Joffrey last year for our Lupulstyle charity collaboration, where we outfitted the Maple Leaf player for all his home-games. We then invited the public to rate each look from 1 to 4 pucks on our www.lupulstyle.com micro site. For every vote submitted Gotstyle andLupe’s Troopswill donate $1to theTrue Patriot Love Foundation in support military families across Canada.
In his featured pictures we outfitted Joffrey Lupul in a head-to-toe look by Without Prejudice.
Hockey players aren’t exactly known for their great style, that is unless you’re talking about famed NHL player Joffrey Lupul. While men respect his skills on the ice, women swoon over his charm and style off it. Now we can’t really teach you how to be charming but we can definitely help you up your style game. As one of our good friend and loyal customer we got Lupul to hand pick some of his favourite styles from our current season for you guys to check out. Click here to see the full list of Lupul’s Favorite Things at Gotstyle.
Yesterday we had the pleasure of having The Toronto Star columnist Rosie DiManno drop in at our Distillery District location to have a quick Q&A with the one and only Joffrey Lupul. The article which is featured in today’s paper and online speaks to Lupuls strong charitable ties to helping Canadian military families in need through Lupe’s Troop and also our exclusive collaborative initiative through LupulStylewhich benefits True Patriot Love Foundation.