Ever wonder what goes down at our photoshoots, and who the people are behind some of your favourite GS stories? Well, here’s your exclusive behind the scenes look from our latest story for season dubbed the 5 Must Have Jackets For Fall. Outdoor shoots are always make for interesting stories and this one was no different. From random people coming up to Jerry (our sexy model) wondering if he was a celebrity, to us rushing shots so our ice cream wouldn’t melt all over the clothes- there was no shortage of epic moments as we took over the streets of Kensington market here in Toronto. The theme of our shoot, as the title (Must have Jackets For Fall) would suggest was to showcase some of our amazing new transitional outerwear jackets in a streetstyle inspired aesthetic. Focusing on 5 key styles, the sport-coat, bomber, puffer, technical and varsity jackets we endeavoured to create a style story that we hope resonates with our clients. Transitional outerwear is a key part of any mans wardrobe and we wanted to showcase our vast selection in a meaningful yet relevant manner. Whether you’re looking for something to layer with your suit or to make a run to the grocery story, there is a jacket that’s right for you.
Sport coats are one of the most diverse articles of clothing ever invented. Originally designed as a casual alternative to suits, today’s sport coats offer so much more. With a variety of fabrics, cuts and styles to choose from, this one piece can truly elevate any outfit. And the best part, they can be worn at any age, and by anyone looking to amp up their style.
To prove it, here is our latest edition of Style At Any Age where we’ve take a classic deconstructed cotton blazer and styled it suit a 20, 30, 40 & 50 year old.
Why is it that when the weather gets warmer men forget everything they’ve learned about style. Shirts are left untucked, brogues are traded for dirty sneakers and lets not even mention sportcoats and blazers. Well, actually lets talk about that last one. If we haven’t emphasized enough blazers and sport coats are an essential part of any mans wardrobe. Having said we can only image that the reason men refuse to wear them in the summer is because they get too hot. To those men we offer you this great tutorial from Founder Melissa Austria who explains all the different options available, allowing you to stay stylish and cool all summer long.