Ever wonder what goes down at our photoshoots, and who the people are behind some of your favourite GS stories? Well, here’s your exclusive behind the scenes look from our latest story for season dubbed the 5 Must Have Jackets For Fall. Outdoor shoots are always make for interesting stories and this one was no different. From random people coming up to Jerry (our sexy model) wondering if he was a celebrity, to us rushing shots so our ice cream wouldn’t melt all over the clothes- there was no shortage of epic moments as we took over the streets of Kensington market here in Toronto. The theme of our shoot, as the title (Must have Jackets For Fall) would suggest was to showcase some of our amazing new transitional outerwear jackets in a streetstyle inspired aesthetic. Focusing on 5 key styles, the sport-coat, bomber, puffer, technical and varsity jackets we endeavoured to create a style story that we hope resonates with our clients. Transitional outerwear is a key part of any mans wardrobe and we wanted to showcase our vast selection in a meaningful yet relevant manner. Whether you’re looking for something to layer with your suit or to make a run to the grocery story, there is a jacket that’s right for you.
Who doesn’t love a good sale? Especially when you’re getting the things you want at prices you’ll love. This isn’t stock from 5 years ago nor is it stuff that has been used or damaged. This is legit in-season styles that you can wear today!
JOHNNYLOVE’s mantra of wanting to help men dress sharper in everyday life is one of the many reasons why we’ve fallen in love with this brand. After its debut in our stores over five years ago this brand has truly become a fan favourite, which is why we made sure stocked up for the SS’14 season with great new styles and colours.
As part of our transitional new arrivals we’ve brought in some great sweater and jackets to help ease you into the coming warmer days. The ultra light weave knits offer a clean and classic look that is effortless, where as the short trench and water-resistant parkas are ideal protection for those strong winds and rainy days.