Menswear can be a minefield. You have to know the fashion rules — and when to break them. So if you’re going casual, guys, go smart casual or go home.
Smart casual is a great way to introduce a less formal flair into the workplace and add a punch of personality. When business casual first entered the workplace, it was bad news as it “rapidly declined to ill-fitting khakis and over sized golf polos,” says Tia Katz, head stylist at gotstyle.ca.
Katz is on a mission to add smart to casual. “The vast majority of corporations are realizing that casual has been taken too far and now are strongly encouraging employees to dress up appropriately.”
When pulled off, smart casual sends a message of professional, well-dressed, comfortable and confident, says Katz.
“If the look is not constructed appropriately, it conveys a message of lost and confused. It usually looks something along the lines of ‘about to go meet a client’ and ‘about to take the kids to the park’ all in one outfit,” says Katz, of Gotstyle menswear stores in Toronto. “A bad outfit is usually more noticeable than a good one.”
If you’re going to an awards show, you gotta look proper…Taking some time from the grueling rigors of training camp, etalk and Gotstyle founder Melissa Austria dropped into Argos training camp to get SB Chad Owens and DL Ricky Foley suited up for their appearance at the MMVAs!
-WHAT THEY WORE-
Chad Owens: Without Prejudice suit, Gotstyle private label shirt with Doro lapel flower pin
Ricky Foley: Not Your Fathers peak lapel tuxedo blazer, Circle of Gentlemen shirt and feather Hook and Furl lapel pin.
You can’t have a conversation about legendary radio personalities without mentioning these guys- Humble & Fred, a Toronto-based Canadian radio show, featuring co-hosts “Humble” Howard Glassman and Fred Patterson, has aired on a variety of Canadian radio stations since 1989. These guys are the definition of Canadian radio royalty.
Though the industry has been good to their careers it hasn’t been that good to their personal style. Satisfied with relaxed jeans and polos just doesn’t cut it, especially when you invite founder Melissa Austria on the show to talk about her passion for menswear. Armed with sportcoats, tailored jean and some great shirts Melissa arrived on set determined to breath new life into the boys wardrobe. The end result, this awesome before/after makeover.
Gotta love some good press! Today, we learned that our passion project got featured on global powerhouse Hypebeast thanks to an amazing photo series done by Toronto streetstyle photographer @TheBrightestHour.
In 2014, Gotstyle launched the #LupulStyleinitiative with Maple Leafs superstar Joffrey Lupul to raise money and awareness for the True Patriot Love foundation. A Canadian not-for-profit organization designed to help military families in need. Even though that phase of our initiative through #LupulStyle project came to a close and raised over 25k our commitment to TPL and our veterans never did. To keep the momentum alive we teamed up with our good friends George and Henry of Sully Wong to create an exclusive commemorative digi-camo sneaker that celebrated our Canadian Armed Forces and continued our commitment to them.
This is definitely turning into a year that keeps on giving. Now in its 17th year, the PROFIT/Chatelaine W100 just named Founder/Owner Melissa Austria as one of their Top Female Entrepreneurs in Canada!
“You need a bold vision, an innovative strategy and loads of tenacity to earn a spot on the W100,” saidJames Cowan, Editor-‐in-‐chief of PROFIT and Canadian Business. “Every person on this list represents the pinnacle of business success in Canada. Their stories are inspiring and instructive for those seeking to excel as an entrepreneur.”
Published in the June issue of Canadian Business and online at PROFITguide.com and chatelaine.com, the W100 is Canada’s largest annual celebration of entrepreneurial achievement by women. Ranking Canada’s Top Female Entrepreneurs is a composite score based on the size, growth rate and profitability of their businesses. Simply said Melissa kicked ass!
“To be included in this list is an unbelievable honour, to be in this list in the same year as we celebrate our 10 year anniversary… that’s incredible!” – Owner/Founder Melissa Austria
Big thanks to the Riva Richmond, Director of Digital Media at The Story Exchange for her awesome feature on our Founder Melissa Austria. For those of you unfamiliar with The Story Exchange they are a nonprofit media organization dedicated to telling the personal and professional stories of women business owners. As a women in a “man’s world” this feature is both an honour and poignant reminder of everything Melissa has accomplished in her entrepreneurial life. Compound that with the fact that we’re celebrating out 10yr anniversary and this story only solidifies that women do mean business.