Tag Archives: Melissa

Melissa Austria Forbes Magazine

GOTSTYLE’s Founder Melissa Austria Forbes Magazine Feature with a short video by The Story Exchange

Melissa Austria may have a small menswear business, but she has big plans.

The founder of Gotstyle aims to create “the retail store of the future” by marrying the old-school high-touch “experience” she has cultivated at her two Toronto stores with the newfangled personalization and convenience that digital technologies offer. That combination, she believes, will give Gotstyle a more competitive edge in a retail industry that’s under duress and, ultimately, help it grow much larger.

Gotstyle’s stores are designed to provide the modern gentleman with everything he needs to look good — clothes, shoes, even a haircut — from a Monday board meeting to Saturday night out, Austria says. But these days, in addition to designing displays and selecting clothing cuts and colours, she’s is picking out hot new technologies to make shopping even quicker and more enjoyable for men who may not care to shop but want to dress well.

“It really boils down to, not technology for the sake of technology, but technology based on making men’s lives easier,” she says.

Read more Melissa Austria Forbes Magazine Feature about the future of retail on Forbes.com

 

 

Style Trends
Gotstyle-Day-4-NYC-Trade-Shows-Recap

All good things must come to an end, and with that we get ready to wrap up our stay in NYC and bid farewell to the big apple. But before we make our way to the airport there is still one matter of business that we needed to attend and that was the Mrket ShowBy far one of the better trade shows we’ve attended this season, Mrket definitely offered a curated collection of vendors that really alined well to our brand and customers. This became evident when we started noticing that almost all our vendors were exhibiting at the show. We had the boys from Lipson, PYA Patrick Assaraf, Seaward & Stearn, Without Prejudice, Loft 604, Hook & Albert, Oscar of Sweden, just to name a few, all present and showing their latest collections.

Here is yet another snap shot/behind the scenes look into our last day in New York. Till we meet again New York.

All images taken with the Samsung Galaxy Camera courtesy of @SamsungCanada.

DAY 1 RECAPDAY 2 RECAPDAY 3 RECAP

READ MORE ››