On Remembrance Day, November 11, 2014, the team at Gotstyle, alongside Toronto Maple Leaf left winger Joffrey Lupul was honoured to host a special event in support of the True Patriot Love Foundation where we presented TPL with the largest significant grassroots, social media campaign donation of $25,000.
For those of you unfamiliar, last seasons Melissa Austria, founder of Gotstyle and Joffrey Lupul banded together to create a unique program called #LupulStyle that seamlessly combined the world of fashion and philanthropy. With the power of social media, LupulStyle.com was born to provided readers great style advice while driving awareness towards various causes that are close to both parties. In our inaugural years our charity of choice was True Patriot Love a national charity that honours the sacrifices of members of the Canadian Armed Forces, Veterans and their families in both times of peace and conflict. True Patriot Love accomplishes its mission by funding unique programs and innovative research in the areas of mental health, physical rehabilitation, family support and veteran transition. True Patriot Love also seeks to change the conversation about the challenges facing today’s military community by hosting ambitious expeditions and hosting international symposia.
“I wanted to contribute to True Patriot Love because they make sure our soldiers know that when they return there is support for them and that they feel honoured for the commitment they made to our country”, says Melissa Austria.
Even though, this phase of our initiative through #LupulStyle may have come to a close our commitment to TPL and our veterans hasn’t. In honour of our troops we are proud to announce two limited edition programs: the #heroeswearcamo tees and the exclusive Gotstyle x Sully Wong digital came sneaker. With the purchase of each of those items Gotstyle will be donating proceeds to the True Patriot Love Foundation.
Gotstyle x Sully Wong Digital Camo Hi-Top Sneaker: $250
Last week we did a great editorial with Joffrey Lupul, where we invited the media to come hangout with us and get a get to know the the NHL superstar a little better. Here is your exclusive behind the scenes access to all the action from our photoshoot/press day hosted at Lupul’s private residence here in Toronto.
All this is part of our is part of our #Lupulstyle initiative where before every Toronto Maple Leafs home Game Day, Gotstyle will suit up hockey star Joffrey Lupul in our stylish suits, shirts and ties. When you visit www.lupulstyle.com you get to Rate each look from 1 to 4 pucks; for every vote submitted Gotstyle and Lupe’s Troops will make a donation to the True Patriot Love Foundation in support military families across Canada.
The Menswear Store, Distillery, Online
Big thanks to sports reporter Mark Zwolinski for the great article he wrote for the Toronto Star covering our charitable collaboration with Maple Leafs superstar Joffrey Lupul and True Patriot Love Foundation. The Lupulstyle project allows fans to weigh on in Lupul’s game day dress through a voting system on the website. For every fan vote, Lupul, through his charity Lupe’s Troops and GotStyle, will make a donation to the True Patriot Love Foundation in support of military families across Canada.
Click here to read the full article.
This hockey season, Gotstyle will partner with the fashionable Toronto Maple Leaf left wing, Joffrey Lupul, for #GAMEDAY – a new style forum where fans weigh in on Joffrey’s best game day look, giving the style savvy star one to four hockey pucks out of a potential four.
The micro site, will not only give readers great style advice but will also drive awareness to a cause that has been close to Lupuls heart since he first joined the NHL. For each vote and outfit gets, Gotstyle and Lupe’s Troops will make a donation to the True Patriot Love Foundation in support of military families across Canada.
Visit Lupulstyle.com before every home game to vote for your favourite outfit and be a part of the Lupe’s Troops initiative.
The Menswear Store, Distillery, Online