I Can’t believe it’s been 10 years. When I look back at my first piece of marketing material (with hopeful aspirations that we would be open in the Fall of 2004) it feels like yesterday that I was planning my dream store, that would be “a one-stop shopping oasis for men…with clothes to get them laid in…complete with a men’s only spa…in a bachelor pad environment”. I’m thankful that I was too naive to realize that a 5,000 sq foot, buzz to get in, second floor walk up store, might not have been the best idea (amongst other mistakes) but I knew I hit a core with men in this city, wanting to dress better. 10 years, and lots of stress later, we now have two thriving stores, an on-line business, strong social presence, an amazing team, great customers who continue to support us and the ability to breathe! I can’t wait for the next 10 years…..
-A Decade In The Making-
Some of our Best Moments Over The Last 10 Years
2005: Where It All Began!
2006: Launched Our Made-To-Measure Program
2007: The Start Of Our Legendary Parties
2008: Shot first of 150 YouTube style videos
2009: Took Over Toronto LG Fashion Week
2010: Moved To Our New Location On Bathurst
2011: Started Suiting Up GSP and other UFC fighters
2012: Launched Our Naked Man Campaign
(Over 4.4 Million Views)
2012: Opened 2nd Location & Launched Womenswear
At Our 6,000 Sq Ft Location In The Distillery District
2013: Launched Our Online E-Commerce Platform
2014: Teamed Up With NHL Star Joffrey Lupul For Our #LupulStyle Project Which Raised 25K For True Patriot Love Foundation