Tag Archives: canada

Gotstyle’s Naked Man Goes 8­Bit

April 8, 2013

 

Today marks the official launch of the Gotstyle Naked Man Online Video Game! Soft­launched last December, today’s wide release comes on the heels of our Grand Opening party celebrating Gotstyle’s new store in the Distillery district,­ the second location in Toronto and the first to cater to both men and women.

The Naked Man video game is a throwback to the popular 8­bit video games of the 1980s ­mixing elements of Pac­Man and Donkey Kong and rooted in the provocative and comedic theme of the Naked Man campaign, which was launched last fall. The risqué transmedia
campaign promotes Gotstyle’s innovative video shopping service ­ the first of its kind shopping service in North America.

The campaign and video game concept, conceived and produced by Toronto’s integrated innovation agency Dorsey/Holme Experience, debuted with a YouTube video featuring a naked man on a balcony, video shopping via his smartphone with Melissa herself. The story, showing the man in dire need of clothes, ends with a twist, and ultimately a happy ending. Promoted to Gotstyle’s social media and e­newsletter followers, the video went viral notching over 500,000 views to date.

“We had so much success with the Naked Man video that we wanted a fun and cheeky way to keep guys engaged with our brand and continue to increase awareness for our video shopping service. The online video game does just that,” says Melissa Austria.

The Naked Man online video game also features a promotional component. Gamers can earn ballots, by winning and sharing their score on Facebook, valid for a chance to WIN weekly prizing from Gotstyle and eligibility for the annual grand prize of an all expense paid night out in T­dot with the Gotstyle crew.

 

 

 

NOW’s Best Of Toronto Nominations Are Open!

April 7, 2013

It’s nomination time! NOW magazine recently launched their Best of Toronto series where they’ve turned to their readers to nominate who they consider to be the best in 8 different categories. As you can imagine, shopping is one of their key division and under that you have the famed Best Men’s Clothing Store listing.

The Best of Toronto series puts the power in the hands of the people that truly call Toronto their home. Through this initiative people of this city have the unique opportunity to paint a picture that showcases the best of the best that this city has to offer. Nominate that mom & pop shop you’ve been going to since you were a kid, or that band you just can’t stop listening too. This is your chance to nomiate the people, places and things that have impacted your community.

 

What’s New: Get belted for Spring

April 4, 2013

To many, wearing a belt is an act of necessity rather than one of style or trend. With so many variations in the market it can sometimes prove to be intimidating to endeavour beyond the staple black and brown belts.  But at some point, just like everything else in life, a man needs to step out of his shell and experience something different and new. Let’s not make this a big deal, we’re encouraging you to add some colour to your waist, not jump out of a plane, so stop the melodrama and drop by our store and try on some of these gorgeous belts.

 

Anderson’s Woven Textile Belt w/ Leather Trim (Multicolour): $135 Shop Now
Anderson’s Woven Textile Belt w/ Leather Trim (Blue/Navy): $135 Shop Now
Anderson’s Horizontal Striped Textile Belt: $185 Shop Now

Strellson Skinny Leather Belts: $148 Shop Now

Strellson Skinny Suede Belts: $108

Ted Baker Bright Smart Belt (Blue & Red): $85
Ted Baker Highlight Webbing Belt: $78

Bench Craft Calf Grain Satin Nickel Buckle Belts: $85

Shop the brands:
Strellson, Ted Baker

EVENTS

Recap: The Pantone Party presented by Gotstyle

April 3, 2013
Aside from being known for our clothes, we’d like to think that we know a thing or two about throwing some awesome parties. So, when we announced that we were ready to celebrate the grand opening of Gotstyle Distillery, having a celebration only seemed fitting. With over 7000 square foot retail space our new The Distillery District location was the perfect venue. As for the theme, we went pantone! In celebration of spring, latest fashion trends and our sheer love of colour, going pantone was the only logical choice.  
And we all know, no fashion party is complete without some great food, music, alcohol, and fashion show! We had cocktails by Martini Club sponsored by Belvedere, Moet, Hennessy and Glenmorangie. Food was catered by Treeline, who incorporated our theme into their fresh and colourful hors d’oeuvres menue which included chilled shrimp, seared tuna, gazpacho, white chocolate dipped strawberries and french macaroons. Music was provided by DJ Matt Bryce from House Of Class, and our Spring fashion show featured both mens and womens spring looks available at Gotstyle. 
With over 400 guests in attendance from top clients, key members of the media, tastemakers, and bloggers, this party not only featured some of the best dressed people in the city but as one guest put it served as “the official start of Spring”.

Check out our photo albums from the night on our Facebook page:

Pantone Party Event Photos

Gotstyle’s Pantone Party Photobooth

 

What’s New: Hats by Goorin Bro.

April 2, 2013

Hats have been a staple in most street style features for the past decade and no one understands this culture better than Goorin Brothers. Whether you’re into the everyday ball cap, 6-panel flatcap or the classic fedora, there is a style that’s just right for you. Goorin Brothers, follow a timeless approach to the art of hat making one that has spanned over four generations, so suffice it to say they know a thing or two about making great hats. 

Now, we recognize that there are a lot of men that want to wear hats but are never sure which style best compliments their features and style. Fear not, Goorin Brothers have a great guide that will make this process easy and seamless. Check out their “Hat Fit Guide” which takes you step by step through the fitting process. Learn how to measure your head, how to pick the right style for your face and how to integrate the style into your wardrobe and while you are at it, take a look at their glossary, to expand your vernacular on everything hats.

Goorin Hammond Square Crown Flip Up Fedora: $40

Goorin Conor Smith 6 Panel Flatcap: $50

Gooring Contrast Flatcap: $50

Goorin Streetwise Paper Straw Fedora: $75

Goorin Picture Show Everday Baseball Cap: $50