Tag Archives: Dorsey Holme


Today marks the official launch of the Gotstyle Naked Man Online Video Game! Soft­launched last December, today’s wide release comes on the heels of our Grand Opening party celebrating Gotstyle’s new store in the Distillery district,­ the second location in Toronto and the first to cater to both men and women.

The Naked Man video game is a throwback to the popular 8­bit video games of the 1980s ­mixing elements of Pac­Man and Donkey Kong and rooted in the provocative and comedic theme of the Naked Man campaign, which was launched last fall. The risqué transmedia
campaign promotes Gotstyle’s innovative video shopping service ­ the first of its kind shopping service in North America.

The campaign and video game concept, conceived and produced by Toronto’s integrated innovation agency Dorsey/Holme Experience, debuted with a YouTube video featuring a naked man on a balcony, video shopping via his smartphone with Melissa herself. The story, showing the man in dire need of clothes, ends with a twist, and ultimately a happy ending. Promoted to Gotstyle’s social media and e­newsletter followers, the video went viral notching over 500,000 views to date.

“We had so much success with the Naked Man video that we wanted a fun and cheeky way to keep guys engaged with our brand and continue to increase awareness for our video shopping service. The online video game does just that,” says Melissa Austria.

The Naked Man online video game also features a promotional component. Gamers can earn ballots, by winning and sharing their score on Facebook, valid for a chance to WIN weekly prizing from Gotstyle and eligibility for the annual grand prize of an all expense paid night out in T­dot with the Gotstyle crew.




Last night was an epic night for Gotstyle as we won Silver at the Shopper Innovation Awards for our innovative Naked Man campaign – second behind McDonalds! The campaign which launched in October of 2012 received over 10,000 views in the first week and now grosses well over 300,000 views. This project was a great collaborative effort between the Gotstyle team and our incredible creative agency Dorsey/Holme Experience

Special mention goes out to:

CD: Gary Holme
Strategist: Stephen Dorsey
ADs: Gary Holme, Jay Melnychuk
CWs Gary Holme, Jay Melnychuk, Joseph Nanni

→ Read the full article here.