In honour of fall’s immanent arrival, we are giving an insiders view of how the GS crew prepares for a new season of style. We are often asked how and why we choose the brands we carry- a common misconception assumes that labels approach us and we merely pick from a handful of samples. In reality, nothing could be further from the truth.
This video gives you exclusive, behind the scenes access to our Fall 2014 NYC buying trip. Commencing in January (that’s correct- our planning process begins a minimum of six months in advance of any season), we start to research trends, new brands and attend buying appointments. Readers may recall parts of this journey from blog posts that chronicled our three day excursion- including navigating major trade shows (Liberty, Project and Mrkt), not to mention many, many meetings with various off-site vendors.
Buying for any season is an immensely personal process, one that founder, Melissa Austria never takes for granted. Sorting through hundreds of brands and thousands of samples is no easy task- especially when you take into consideration our ultra lovely, loyal and diverse client base- and their unique tastes. Here is what three days in NYC looks like for a veteran menswear buyer.