“A gentlemen does things no gentleman should do in a way only a gentleman can”

– Burke Edmund –

Say hello to Gents, a new men’s lifestyle brand offering consumers the highest quality products with a fashionable and sophisticated design aesthetic. Launching with men’s luxury baseball caps and a custom-build experience. Gents provides consumers with items of luxurious, relaxed comfort and personal style.

The Director’s Cap (which is what we carry in black and blue) has been spotted on Hollywood types like DiCaprio and Pattinson and is quite possibly the best ball cap you’ll ever wear. It’s made of brushed cotton, has a flexible band, a well curved and proportioned brim, and has “no air-gap” which essentially means that it sits right where it should, midway down your brow, with just enough room leftover for a nice pair of shades.

Gents 2012 Campaign

Behind the Scenes of the 2012 Gents Campaign