World Cup Fever at GOTSTYLE

May 10, 2010

Why does World Cup soccer drive everyone crazy?
Because it doesn’t matter if you watch the game on a regular basis, when it comes to World Cup everyone becomes a fanatic fan when you’re cheering for your country (or your heritage). And as women, soccer players are the hottest athletes aound!

We are excited to be launching The Umbro World Champions Collection at Gotstyle this June. Umbro has modernized the soccer jersey for the seven Champion nations: England, France, Germany, Brazil, Italy, Argentina and Uruguay. Each shirt was designed and inspired by classic kits from each Champion nation, then one of the hottest artist from each country was choosen to design their country’s individual crest. To make the collection even more exciting, Umbro has enlisted the wifes and girlfriends of seven international soccer stars to model the jersey’s for their global advertising campaign. (Genius! the idea is based on an iconic campaign run by Umbro in 1967 that featured women cheekily wearing soccer jerseys as dresses)

ITALY
Alice Bregoli – married to Fioretina player Alberto Gilardino. Crest by Tanino Liberatore

BRAZIL
Susana Werner – wife of Julio Cesar. Crest by Fernando Chamarelli – illustrator and tattoo artist.

GERMANY
Julia Godicke. Crest by Marok – Berlin’s legendary magazine mogul and cultural icon.

ARGENTINA
Luli Fernandez. Crest by ZZK Records.

URUGUAY
Zaira Nara – girlfriend of Madrid striker Diego Forlan. Crest by Martin Albronoz.

ENGLAND
Abbey Clancy – girlfriend of striker Peter Crouch. Crest by Ben Eine – graffiti pioneer.

FRANCE
Charlene Suric – girlfriend of Arsenal’s Gael Clichy. Crest by Andre – Paris based graffiti artist.

Look for more details of the launch event at Gotstyle on June 5th and how you can win an autographed soccer jersey!

Click here to check out the Umbro web site!